Save the Date for InsurEXPO19: April 11-12, 2019 

Returning to the Sheraton Imperial in RTP

2018 InsurEXPO

2018's InsurEXPO was a fantastic event, featuring the state's largest industry trade show with 80+ insurance companies and vendors showcasing their newest products and services. With record-breaking attendance, this highly-anticipated event was packed with more content, networking time, and overall value than ever before!

Click through the videos below for some of the sessions at this great event.

Opening Ceremony (Wednesday)
Lt. Governor Dan Forest
We were thrilled to have Lieutenant Governor Dan Forest join us to help kick off InsurEXPO18!

Train Your Brain for Success
Roger Seip - Freedom Personal Development
Your brain is the single biggest driver of your energy, your focus, and the results you get in every area of life. Your career, your finances, your physical health, your relationships - all of them are constantly created and influenced by your thinking. Unfortunately, your brain didn't come with an owner's manual...until now. In this empowering session, you will learn to harness the incredible creative capacity of your mind and achieve your personal best - professionally, financially, and personally. Best part? You'll do this in about the time it takes to go out for lunch!

Through that process, we will cover:
-The ways in which your brain literally creates your experience - and your results. Every day, we're creating our lives with our mind - and it's enlightening to see how your mental focus actually dictates your ability to be productive. 
-Your brain's extremely unhelpful "default settings" - we now know that all of us have brains that come "pre-programmed" with some really strong patterns that will actually hold you back - keep you stuck in place - if not understood and dealt with. 
-How to overcome these default settings, and put you in charge of your brain and your results. The good news is that there are simple and effective strategies for making your brain work FOR you instead of AGAINST you. So we'll wrap up our session by providing a gameplan for ongoing improvement. 

North Carolina DOI Remarks
Insurance Commissioner Mike Causey and Deputy Commissioner Dr. Michelle Osborne
Thank you to the North Carolina DOI for providing insightful remarks for our InsurEXPO18 attendees!

Dazzling Blue: A Strategic Approach to the Client Experience
Stephen Harvill - Creative Ventures
Why do we continually settle for ordinary, when the step to extraordinary is so simple? Why do we ignore the power of simple story? Why do we miss the return we are given when we focus on the client experience? Why don’t we create opportunity instead of waiting for it and when we see the chance why don’t we make the opportunity scream WOW!

These questions form the core of the DAZZLING BLUE MOVEMENT, a journey into your ability to become extraordinary, to develop a sustained performance that will separate and differentiate you in a world continually marginalized by common experiences. 

DAZZLING BLUE is one of the latest strategic initiatives from Stephen Harvill and Creative Ventures. With DAZZLING BLUE you will be immersed in this multimedia and interactive initiative that is specifically designed to provide you with a simple three-part plan to start you on the journey to EXTRAORDINARY!

Key takeaways from this can't-miss presentation include:
1.  THE MAP - Any improvement, any stretch from ordinary to extraordinary has to start with a firm knowledge of the current client experience or the “current reality”.  We will teach the simple visual mapping process to allow an extraordinary client experience to become a strategic plan.
2.  EMOTION- All Dazzling client experiences have an emotional touch point, it’s about a perspective of how the client “feels”.  We will show methods to connect and create emotional touchpoints.
3.  SCALE  - You can’t do everything, but you can do anything.  Pushing the barriers of the client experience is all about SCALE.  We call this the idea of “1,000 NOs.  The idea is to filter ideas with NO until you find the right YES!  We will show the filters to help narrow down the action plan to ideas that raise the experience ONE LEVEL at a time.

Ultimate Account Managers: Guardians of the Independent Agency Galaxy
Cheryl Koch - Agency Management Resource Group
The universe that is the independent agency is under attack!  New and formidable competition, increasing complexity, technological advances and the like are conspiring to forever change the way we do business.  Account Managers need to be extraordinary at so many different tasks, yet often lack the weapons needed to fend off these outside forces.  The journey begins here, by taking control of your desk, your clients and your career.

Day 2 Opening
Aubie Knight - IIANC 
IIANC CEO Aubie Knight kicked off an exciting day of InsurEXPO18 with an announcement of a brand new product that's being rolled out to IIANC members!

Dare to Be Different
Scott Addis - Beyond Insurance
In today’s increasingly competitive and commoditized commercial insurance marketplace, agency producers need to find new and effective methods to stand out and differentiate themselves. Winning new business, and securing the continued loyalty of existing clients, requires more than just providing the right insurance coverage at a competitive price. The broker must genuinely understand the needs and desires of the client – the customer’s experience, perceptions, and expectations – in order to deliver a level of service that generates tangible client loyalty.

“Dare to be Different…The Customer Experience Journey,” was created by Scott Addis to help commercial insurance producers understand and fulfill the needs of their prospects and build a sustainable business practice. In this session, producers will have the opportunity to analyze the customer experience journey with a keen eye on customer loyalty and the lifetime value of the customer relationship. The customer experience journey represents the sum of all experiences that the customer has with the broker, and the actions and results that make the customer feel important, understood, heard, and respected.

Building Relationships that Last
Scott Addis - Beyond Insurance
Getting where you want to go in business – your road map in developing outstanding business relationships – is contingent upon understanding your customers’ relational capital.  Relational capital is an intangible asset that is vital to business success - the relationship among customers, employees, and suppliers.  It is the distinctive value created by people in a business relationship - those little extras that generate intimacy and long-term loyalty.  You can develop relational capital without credibility, authenticity, and integrity.  Relational capital creates stronger business sustainability and increased word-of-mouth referrals.  This session, led by Scott Addis of Beyond Insurance, is all about knowing how to connect with people and nurture relationships.