Game Day Advertising
Our partnership with UNC Athletics included numerous opportunities where we were able to increase the community's awareness of Trusted Choice independent insurance agents at live events. In addition to the LED signage that was prominently displayed during games at Kenan Stadium and the Smith Center, we also had a booth to interact with fans before some of the games to spread the message of independent agents, our successful fire safety program, Operation EDITH
, and the dangers of distracted driving.
With online media being the driving force in today's world, we added pre-roll commercials to ensure we're reaching a broad audience, too. GoHeels.com broadcasts 15 second advertisements before videos published on their high-traffic website, in addition to rotating banner ads promoting the Trusted Choice Freedom campaign and our PSA campaign.
Two full page ads ran in each game-day program for both football and men's basketball seasons promoting our PSA campaign message.