Trusted Choice: What IIANC is Doing
Partnership with UNC Athletics
IIANC is excited to continue our partnership with the UNC Tar Heels to promote Trusted Choice Independent Insurance Agents. Using the wide platform of Tar Heel Sports, we are able to reach over two million consumers with our messages. Our campaign features two parts: consumer focused advertising using the Freedom Campaign ads and a public services awareness (PSA) campaign to educate the public on the dangers surrounding distracted driving.
Listen to a montage of the 2017-18 season below.
Our extensive radio advertising includes at least two (2) :30 spots for Freedom Campaign commercials and a custom feature, The Trusted Choice of the Game, during UNC Football & Men's Basketball games and coaches' shows. In addition, the PSA campaign on distracted driving will receive at least two (2) additional :30 second radio spots during game broadcasts. Each of these radio spots are tagged at the end with a local, participating member agency's information...and that agency could be yours! If your agency is a member of IIANC, then you are eligible to participate in this great member-only program. These radio tags/ad spots are valued at approx. $2,500 for each participating agency but IIANC members pay nothing as an added member benefit.
Game Day Advertising
Our partnership with UNC Athletics includes numerous opportunities where we're able to increase the community's awareness of Trusted Choice independent insurance agents at live events. In addition to the LED signage that is prominently displayed during games at Kenan Stadium and the Smith Center, we also have a booth to interact with fans before some of the games to spread the message of independent agents, our successful fire safety program, Operation EDITH
, and the dangers of distracted driving.
With online media being the driving force in today's world, we have added pre-roll commercials to ensure we're reaching a broad audience, too. GoHeels.com broadcasts 15 second advertisements before videos published on their high-traffic website, in addition to rotating banner ads promoting the Trusted Choice Freedom campaign and our PSA campaign.
Two full page ads will run in each game-day program for both football and men's basketball seasons promoting our PSA campaign message.