Trusted Choice: What IIANC is Doing

 

Partnership with UNC Athletics

IIANC is excited to continue our partnership with the UNC Tar Heels to promote Trusted Choice Independent Insurance Agents. Using the wide platform of Tar Heel Sports, we are able to reach over two million consumers with our messages. Our campaign features two parts: consumer focused advertising using the Freedom Campaign ads and a public services awareness campaign encouraging the public to "Protect What Matters Most" with messages on distracted driving, fire safety, disaster preparation and more.

Radio Advertising

Our extensive radio advertising includes at least two (2) :30 commercial spots and a custom feature, The Trusted Choice of the Game, during UNC Football & Men's Basketball games and coaches' shows. The Freedom Campaign commercials are tagged at the end with a local, participating member agency's information...and that agency could be yours! If your agency is a member of IIANC, then you are eligible to participate in this great member-only program. These radio tags/ad spots are valued at approx. $2,500 for each participating agency but IIANC members pay nothing as an added member benefit. 



Game Day Advertising

Our partnership with UNC Athletics includes numerous opportunities where we're able to increase the community's awareness of Trusted Choice independent insurance agents at live events. In addition to the LED signage that is prominently displayed during games at Kenan Stadium and the Smith Center, we also have a booth to interact with fans before some of the games to spread the message of independent agents and our successful fire safety program, Operation EDITH.

Digital Advertising

With online media being the driving force in today's world, we have added pre-roll commercials to ensure we're reaching a broad audience, too. GoHeels.com broadcasts 15 second advertisements before videos published on their high-traffic website, in addition to rotating banner ads.

Print Advertising

Two full page ads run in each game-day program for both football and men's basketball seasons. One ad features the Trusted Choice Freedom Campaign, while the other represents our PSA campaign.

Supporting Make-A-Wish

Trusted Choice has served as a national sponsor of Make-A-Wish since 2011, donating more than $1.5 million and granting 29 wishes for children with life-threatening medical conditions. IIANC has also been an active supporter of the Make-A-Wish chapters in North Carolina with Trusted Choice serving as sponsors of the annual Walk for Wishes events held around the state and granting wishes. The IIANC Young Agents Committee has also chosen to support Make-A-Wish with the funds raised at the Annual YAC Charity Golf Tournament, presented by title sponsor, Trusted Choice. Through the fundraising efforts of IIANC and the Young Agents Committee, Trusted Choice agents in North Carolina have granted seven wishes for Make-A-Wish of Eastern North Carolina and Make-A-Wish of Central & Western North Carolina.

The 2nd Annual YAC Charity Golf Tournament will be held May 8 at Lonnie Poole Golf Course in Raleigh, NC. Please consider supporting this worthy cause as a player/team and/or sponsor. Last year's tournament raised $38,526!


 

Click the buttons below for more information about Trusted Choice: