Trusted Choice

Co-Brand Your Agency

Trusted Choice is the national marketing brand used exclusively by Big "I" members to help consumers understand the value that an independent insurance agent offers: choice, customization and advocacy. Trusted Choice is designed to enhance your agency's branding efforts and advertising, not take the place of it. Co-branding with the nationally recognized Trusted Choice logo positions you as a premier agent and conveys a level of integrity, trust and expertise.


  • Licensed use of the logo and Pledge of Performance
  • Free, customizable advertising materials including digital, radio, TV, social media, print and direct mail
  • Earn money back on your advertising spend through the Trusted Choice Marketing Reimbursement Program
  • Listing on agency locator and qualified referrals via
  • and much more!

*NEW* Free Radio PSA Advertising for Your Agency

IIANC is continuing its efforts to educate North Carolinians on the dangers surrounding distracted driving. IIANC's goal is to increase awareness of the dangers of distracted driving, particularly texting while driving, in attempts to reduce the number of related auto accidents. Beginning in September, we’ll be launching an extensive seven month PSA campaign on the radio networks of three NC universities offering the most expansive, statewide coverage – Carolina, Duke and NC State. Your agency has the opportunity to participate by tagging the radio ads, AT NO COST!
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Materials You Can Use

It's easier than you think to market your agency! Your IIANC membership provides you with access to FREE materials to help promote your agency: the Trusted Choice Freedom Campaign, customizable videos that you can share on your website and social media, and tons of content that you can repurpose and use.

Freedom Campaign 

The Trusted Choice Freedom Campaign is a national advertising campaign developed specifically for Big "I" members. Professionally produced and consumer tested, this campaign uses humor to highlight the independent agent’s freedom to offer better choices for consumers through access to multiple insurance companies. With the Freedom Campaign, Trusted Choice agents can advertise their added value more prominently to the insurance-buying public with the theme "Free to Do What's Right for You". 

The Freedom Campaign materials are available as part of your IIANC membership and can be customized for free with your photo or agency logo and contact info. The ads are available in a variety of formats and themes for both personal and commercial lines:

- Postcard            - Print ads 
- Direct mail          - Outdoor ads 
- Letters  - Radio ads 
- Digital ads  - Videos (commercials or social media) 

You may be able to get money back for advertising with the Freedom Campaign through the
Trusted Choice Marketing Reimbursement Program as well.

Access the Freedom Campaign ads in the Trusted Choice Agent Resource Site(Email if you need a login.)

"I Am" Campaign

In addition to the above-mentioned Freedom Campaign, Trusted Choice has launched a new campaign called the "I Am Your Trusted Choice Independent Insurance Agent." This campaign also includes numerous customizable materials that your agency can use at no charge: postcards, print and digital ads, videos and radio ads. (These ads all have various themes, including: home, life, jewelry, community, and more.)

Access the "I Am" campaign ads in the Trusted Choice Agent Resource Site(Email if you need a login.)

Customized Videos

Trusted Choice offers several marketing videos (including one in Spanish) that can be personalized with your agency's logo at no cost.  These videos are great tools to market your agency in social media and email campaigns or to share on your agency website. 

Free Design and Marketing Assistance

Bring your agency’s vision to life. Trusted Choice will work with you to create marketing materials, customized to fit your agency’s unique message and brand. Trusted Choice offers design refreshes to existing branding, file conversions, adjustments and resizing and an extensive library of existing templates that have been professionally produced and consumer tested that can all be customized for your agency. We can help you with general marketing inquiries or offer recommendations for your branding strategy. 

- Postcard            - Print ads 
- Direct mail          - Outdoor ads 
- Letters  - Radio ads 
- Digital ads  - Videos (commercials or social media)