Trusted Choice: Marketing Your Agency


Download the Trusted Choice Logo

Marketing your agency as a Trusted Choice begins with using the logo on your business cards, office sign, website, stationary, marketing materials and more. Co-branding with Trusted Choice ensures your agency receives maximum benefit from the advertising IIANC is doing to promote Trusted Choice independent agents. The Trusted Choice logo is available exclusively to IIANC and Big "I" members and logo usage guidelines must be followed.
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You will need your IIABA ID/Password to log into this member-only page. If you do not know your login, please email

Materials You Can Use

It's easier than you think to market your agency! Your IIANC membership provides you with access to FREE materials to help promote your agency: the Trusted Choice Freedom Campaign, customizable videos that you can share on your website and social media, and tons of content that you can repurpose and use.

Freedom Campaign 

The Trusted Choice Freedom Campaign is a national advertising campaign developed specifically for Big "I" members. Professionally produced and consumer tested, this campaign uses humor to highlight the independent agent’s freedom to offer better choices for consumers through access to multiple insurance companies. With the Freedom Campaign, Trusted Choice agents can advertise their added value more prominently to the insurance-buying public with the theme "Free to Do What's Right for You". 

The Freedom Campaign materials are available as part of your IIANC membership and can be customized for free with your photo or agency logo and contact info. The ads are available in a variety of formats and themes for both personal and commercial lines:

- Postcard            - Print ads 
- Direct mail          - Outdoor ads 
- Letters  - Radio ads 
- Digital ads  - Videos (commercials or social media) 

You may be able to get money back for advertising with the Freedom Campaign through the
Trusted Choice Marketing Reimbursement Program as well.

Access the Freedom Campaign ads in the Trusted Choice Agent Resource Site(Email if you need a login.)

*NEW* "I Am" Campaign

In addition to the above-mentioned Freedom Campaign, Trusted Choice has launched a new campaign called the "I Am Your Trusted Choice Independent Insurance Agent." This campaign also includes numerous customizable materials that your agency can use at no charge: postcards, print and digital ads, videos and radio ads. (These ads all have various themes, including: home, life, jewelry, community, and more.)

Access the "I Am" campaign ads in the Trusted Choice Agent Resource Site(Email if you need a login.)

Customized Videos

Trusted Choice offers several marketing videos (including one in Spanish) that can be personalized with your agency's logo at no cost.  These videos are great tools to market your agency in social media and email campaigns or to share on your agency website. 

Click on the images above to access the videos. 

Free Design and Marketing Assistance

Bring your agency’s vision to life. Trusted Choice will work with you to create marketing materials, customized to fit your agency’s unique message and brand. Trusted Choice offers design refreshes to existing branding, file conversions, adjustments and resizing and an extensive library of existing templates that have been professionally produced and consumer tested that can all be customized for your agency. We can help you with general marketing inquiries or offer recommendations for your branding strategy. 

- Postcard            - Print ads 
- Direct mail          - Outdoor ads 
- Letters  - Radio ads 
- Digital ads  - Videos (commercials or social media)

Click the buttons below for more information about Trusted Choice: