8 Ways to Update Your Agency's Digital Presence
With more businesses moving online due to COVID-19, it is more important than ever to make sure you have a strong digital presence. Even before the pandemic hit, Statista reported 65% of ecommerce digital traffic was through Google searches in 2019. Additionally, Social Media Today reports that that 36% of US consumers believe social media is at least as important as other sources when making purchasing decisions.
There is no doubt your digital presence is important to attracting customers. However, with so much uncertainty in the world today, you may have limited time and budget to dedicate to improving your digital tactics. Trusted Choice offers a few tips and resources to help you use your current resources effectively.
The Power of 30 Secondshe first 30 seconds of any inbound sales call sets the tone for the entire customer experience. In that short time, agencies can either earn valuable new business, or develop an unfavorable view from potential clients. Thanks to Trusted Choice, your agency can ensure that you make those 30 seconds count!
The Power of 30 Seconds is a free online training tool designed to help Trusted Choice agents convert inbound sales calls into clients. The program coaches you on creating and managing an inbound sales process for your agency. You can also earn a certificate of completion by testing your knowledge of the principles of handling inbound sales calls through the post-training quiz. Learn how to:
• Establish an effective call workflow
• Provide a positive customer experience
• Manage phone system automation
Advertising 101 Toolkit
Advertising 101 is a free, online training series designed to help independent insurance agents understand, design and execute a successful advertising campaign. The nine-part series guides agents from start to finish, touching on advertising goals, market research, budgeting, strategy, media, working with advertising agencies, developing ad content and measurement. Advertising 101 explores the basics of the broad and complex space that is advertising, and simplifies the process through best practices, whether your agency is navigating a print, television, digital or outdoors campaign. The series helps agents conceptualize, strategize and implement the entire advertising process..