Advertising Solutions
Co-Brand Your Agency with Trusted Choice
Trusted Choice is the national marketing brand used exclusively by Big "I" members to help consumers understand the value that an independent insurance agent offers: choice, customization and advocacy. Trusted Choice is designed to enhance your agency's branding efforts and advertising, not take the place of it. Co-branding with the nationally recognized Trusted Choice logo positions you as a premier agent and conveys a level of integrity, trust and expertise.Benefits
- Licensed use of the logo and Pledge of Performance
- Free, customizable advertising materials including digital, radio, TV, social media, print and direct mail
- Earn money back on your advertising spend through the Trusted Choice Marketing Reimbursement Program
- Listing on agency locator and qualified referrals via TrustedChoice.com
- and much more!
Available Materials (for FREE!)
It's easier than you think to market your agency! Your IIANC membership provides you with access to FREE materials to help promote your agency: various advertising campaigns, customizable videos that you can share on your website and social media, and tons of content that you can repurpose and use.
Advertising Campaigns
Trusted Choice has worked with a national advertising firm to develop various advertising campaigns that are able to be used by our members. Professionally produced and consumer tested, these campaigns highlight an independent agent’s ability to offer better choices for consumers through access to multiple insurance companies. All of these campaign materials are available as part of your IIANC membership and can be customized for free with your photo or agency logo and contact info. The ads are available in a variety of formats and themes for both personal and commercial lines:
- Direct Mail (including letters, postcards)
- Digital Ads
- Print Ads
- Outdoor Ads
- Radio Ads
- Videos (for commercials and/or social media)
You may be able to get money back for advertising these campaigns through the Trusted Choice Marketing Reimbursement Program as
well.
Email logon@iiaba.net if you need assistance logging in.
Free Design and Marketing Assistance
Bring your agency’s vision to life. Trusted Choice will work with you to create marketing materials, customized to fit your agency’s unique message and brand. Trusted Choice offers design refreshes to existing branding, file conversions,
adjustments and resizing and an extensive library of existing templates that have been professionally produced and consumer tested that can all be customized for your agency. They can help you with general marketing inquiries or offer recommendations
for your branding strategy.
Free Digital PSA Advertising for Your Agency
IIANC is continuing its efforts to raise awareness about the dangers of distracted driving, to help reduce related accidents across North Carolina. This fall, we're launching an expanded PSA campaign in partnership with UNC, Duke, and NC State for the broadest statewide reach yet... plus a major new update from previous years!
For the 2025-26 season, IIANC is shifting from radio to digital!
We're excited to announce that our PSA campaign is going fully digital, giving your agency an even greater opportunity to reach consumers across North Carolina with a dynamic and engaging message. As part of this campaign, your agency will receive a customized, animated ad at no cost. Your agency’s information will follow an ad about the dangers of distracted driving and will include your agency’s name and website. Best of all, they will be clickable, directing viewers straight to your website.
Operation EDITH Fire Safety Campaign
Since 1996, IIANC has promoted the Operation EDITH fire-safety program in North Carolina to encourage parents of young children to talk to their kids about fire safety and educate them on the life-saving importance of regularly practicing an Exit Drill In The Home.
Each year, IIANC prints and ships FREE Operation EDITH materials for distribution to schools, preschools and fire departments around the state. Expand your reach to your local community by co-branding the materials with your agency logo/information for added exposure to parents and community members! Available materials include educational coloring books and stickers.