Kody Houk

Discipline, Focus, and Execution. 

That is what Kody Houk is about. 

He builds lean, profitable insurance operations that actually work — without the bloated teams, fake hustle, or shiny objects everyone is trying to sell you.

From logistics and retail to insurance sales and agency ownership, he’s done it all. These days, he’s deep in the trenches with contractors and business owners — insuring risk, protecting growth, and training producers to sell like killers.

His agency, PrimeRisk, is a dominant force in the commercial space, especially among GCs, artisan contractors, and cyber liability clients.

He’s also the founder of REAL Insurance Training, where he helps insurance agents stop spinning their wheels and start stacking real revenue, through sales strategy, daily execution, and no-nonsense accountability.

Outside the business, he’s a father, bowhunter, mentor and a former chaos addict who traded the wild life for disciplined execution.

Get ready, because you won't leave the same way you came in.