Steve Anderson

Steve Anderson is a technology and risk expert, and one of the original thought leaders/influencers for LinkedIn. He is a globally sought after speaker, bestselling author, and business consultant. 

Anderson spent his career helping the insurance industry understand, integrate, and leverage current and emerging technologies. From business management systems to social media, Anderson analyzes what is happening and explains its implications for the future. 

Anderson’s most recent research was the basis for his book, The Bezos Letters: 14 Principles to Grow Your Business Like Amazon. In this very readable and practical book, Anderson takes a unique perspective on business growth by analyzing and demystifying how Amazon CEO Jeff Bezos has grown Amazon, arguably one of the most successful companies in the world. Anderson asked a simple but profound question: Was there something about how Bezos’ approach to risk taking that made Amazon the fastest company ever to reach $100 billion in sales? 

Anderson discovered the answer as he deconstructed two decades of Shareholder letters written by Jeff Bezos himself. He uncovered when, why, and how Bezos takes the risks that he does. Revealing how risk taking has created both disastrous failures and massive success at Amazon– Anderson uncovers the secret behind knowing how to both limit and accelerate risk to its ultimate advantage.  Anderson’s 14 Growth Principles unlock the lessons, mindset, and strategies Bezos has used to make Amazon the success it is today -- and shows how using these principles can help almost any business grow like Amazon. 

Now, a Wall Street Journal, USA Today, and international best-selling author, Steve Anderson shares his vast knowledge with business owners, CEOs, employees, managers, and leaders in multiple industries all over the world. He helps businesses look at risk… and see how they can use risk to their competitive advantage.