Steve Heroux

Founder & CEO, The Sales Collective

At a young age, Steve Heroux had debilitating anxiety at the mere thought of standing in front of the class giving a book report. But thanks to his accidental discovery of his first sales job at 18 years old, selling Cutco Knives, he became the number one Cutco rep in the United States in his senior year of college. After seven years of performing at a high level in both a sales role and sales leadership role with Cutco, he decided he wanted a new challenge and entered the field of insurance. In his first year with AFLAC in Massachusetts, he broke several records in a field he’d never been in before. He then went on to have an extensively successful career at AFLAC, where he became #1 agent in a field of 60,000 agents.

Not only did he have incredible success as a salesperson, but he also had tremendous success as a sales leader with AFLAC. In his first year leading a sales team, he was the #8 District Manager in the entire company in percentage over quota. One of the keys to his success in leading salespeople involves teaching them something he calls Daily Performance Indicators (you’ll have to ask him about these)!

Steve is shortly becoming a sought-after, world-class speaker on sales and sales leadership, who challenges conventional wisdom and offers a contrarian approach to the art of selling in today’s marketplace. He’s been told on several occasions he’s the polar opposite of most of the sales-related speakers and fake gurus who are flooding our social media feeds on an hourly basis. With a unique perspective on the psychology of selling, Steve inspires his audiences to forget about most of what they’ve learned, re-examine their approach to sales, and he promises to change the way you look at the world of professional selling from this day forward.